Senior Claire Autruong, a former Hatchet opinions editor, argues that universities should tap Facebook’s marketing power:

But if you’re shocked because you just can’t believe that someone would “friend” you just to use your information, or if you think Facebook is still just a social networking tool for young people, let this be your final wake up call.

Facebook has become the epitome of the potentially great and dangerous future of marketing, and universities like GW need to get onboard now if they want to use this tool to their advantage while protecting their students.

Read her column here.