GW athletes will continue to sport the Nike swoosh on their uniforms for at least three more years after the athletic department extended its contract with the company to be its exclusive official outfitter by that length, the department said in a release Monday.
Nike has provided footwear, uniforms, equipment and apparel to all of GW’s varsity sports teams since 2012. GW had never had an official outfitter before that deal was reached.
“The swoosh makes an iconic statement, and our partnership allows us to continue to provide our student-athletes with the equipment, apparel and footwear resources necessary to perform at the highest levels,” athletic director Patrick Nero said in a release.
College athletic departments have embraced the practice of partnering with apparel providers, most notably the University of Oregon and Nike and the University of Maryland and Under Armour. The equipment benefits the schools, and the exposure benefits the brands.