At least that seems to be part of GW’s strategy for its “Making History” fundraising campaign that publicly launched this June.

During the glamorous launch event at George Washington’s home in Mount Vernon, Va. earlier this summer, alumni and donors rubbed shoulders with top University administrators. And as a bonus, GW unveiled freshly minted “challenge coins.”

The coins, featuring a profile of the first president, are meant to give owners a sense of pride in Washington’s vision for a college in the nation’s capital. And because everyone loves a good challenge, the coin also acts as a reminder to work toward the massive fundraising goal.

It’s unclear how effective the novelty will be in pulling in multi-million dollar donations. But, hey, at least it looks cool.