One of the creators behind GW’s new logo said this week the final design looks far from perfect – even though it featured some of his own work.
Paul Rogers, a California-based designer whose daughter attends GW, called GW’s redesign “a disappointment,” saying the new logo didn’t appear any more forward-looking than the previous one.
“It kind of makes you wonder why they bothered with a re-design at all,” he wrote in his blog Wednesday.
Rogers also published 16 mock-ups that he gave to GW’s branding agency, FutureBrand. He created four themes that vary in design from more lifelike to more graphic-looking, all with a notably brighter color palette.
All his designs bare the same “George Washington University” header used in the official logo, which was unveiled at an official event this August. GW declined to disclose the costs of the redesign, which also included new banners, building signs and billboards around campus and the city. But similar rebranding campaigns tallied about $500,000.
Rogers said after sending in his designs, which “seemed to be well received,” he heard nothing else about the project.
Still, Rogers found some merit in the new look. “At least George is facing right,” he wrote.
See the designs here then tell us in the comments which you like best.
