Junior Evan Schwartz, a Hatchet columnist, argues that shame is not an effective way to address binge drinking.

According to news reports, a recent Northwestern University study concluded that such ads are not only ineffective at curbing binge drinking, but may in fact encourage college students to party harder. The study says the shame-based campaign arouses feelings of guilt in viewers – guilt that translates into more drinking. This is hardly the way we should be communicating.

Now comes the full disclosure – I am a binge drinker.