Filmmaker Gary Hustwit captivated postmodernists, graphic designers and font enthusiasts everywhere in 2007 with the release of ‘Helvetica’, a documentary detailing the font of that name.
Hustwit will release a follow-up, ‘Objectified’, focusing on industrial design.
The project is set for release early this year.
According to Paste:
“I’m interested in industrial designers because their work influences so many aspects of our world yet most of the time it’s taken for granted. And I think that, especially today, it’s crucial for us to re-examine how we make and use consumer products at every level.”
Interviewees include representatives of New York’s Museum of Modern Art, Apple Computers, and BMW.