Oh, hey, pretty little search bug! Looks like typical Google is over. As in, due to Kanye West’s most recent bout of lavishness, hipsters like yo’self will find SIMPLY NO NEED for hitting up any ol’ search engine whilst typing the way to fruitful knowledge.

West has recently joined the Really, Honestly, Seriously Opportunist likes of Barry Manilow, Joey Fatone and…er…Alice in Chains (NOT A JOKE) in sponsoring his own search site, powered by Google and Ask. Check it: http://searchwithkanyewest.prodege.com/

The incentive: use a celebrity-branded search engine to earn “Swag Bucks” and spend them on sweet merch. Like, maybe, a O.A.R.-etched Apple Powerbook, a Meatloaf I-pod or Randy Moss collector mask. Maybe Joey Fatone’s chewed Trident, Mandy Moore’s fingernail clippings, a lock of Barry Manilow’s hair…

Really, honestly, seriously.

For a full listing of artists partnered with Prodege check this, kid: http://searchwinmerch.prodege.com/?cmd=ct-allsites

…ALICE IN CHAINS!? SERIOUSLY?