Program Board members are looking at their approach to promoting Sunday’s Black Eyed Peas concert, which only sold about half of its tickets.

“We always go through an extensive reflection process and do a lot of follow up,” Program Board Executive Chair Eric Wiegand said.

About 2,000 of the approximately 4,000 tickets were sold for the four-member hip-hop group’s performance at the Smith Center. Tickets were $25 for students and $32 for general admission.

The Program Board could have brought in a minimum of $50,000 if it had sold its remaining tickets at student admission prices. Without discussing specifics, Wiegand said Program Board lost money putting on the concert, but said he did not consider it a significant loss.

The Black Eyed Peas charged more than $50,000 and additional expenses included stage equipment, lighting and concert employees, Weigand said.

“PB doesn’t just organize concerts, so we don’t normally gamble our whole budget on these shows,” Wiegand said.

Weigand said Student Activities Center officials decided to sponsor the concert and that Program Board coordinated promotion, ticket sales and staging for the show. “We were a little disheartened,” Wiegand said.

“We figured it would be easy on a Sunday night for students to walk to a concert on campus,” he added.

Wiegand said his group “attacked” the city, advertising extensively around campus, Dupont Circle, Georgetown, as well as at nearby schools. They only had about 17 days to promote the concert because well-known acts such as the Black Eyed Peas are more difficult to schedule.

“PB has never pushed a concert this hard,” Wiegand said. “The Peas are a good name, so there are always problems with the contract. We really only had about 17 days to promote the show, to get the word out and tell students to go and buy tickets.”

Some students said the night of the week deterred them from attending the concert.

“I was wondering about the timing … I have never heard of a concert being on a Sunday,” freshman Curtis Whatley said.

Weigand said Sunday was the only time they could schedule the event.

“It was a good name that could draw students, but we have to work with the band and their ability to come, which was why we had to do a Sunday,” Wiegand said.

GW has brought well-known bands such as John Mayer and Guster to campus in past years for